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Digital Leadership Associates

The “Social First” Management Consultancy

Social Strategy

Creating a bespoke social strategy and roadmap. Helping you to understand the risks and rewards.

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Social by Department

In almost every enterprise department, social can play a role, why not explore and see for yourself.

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Social Selling

This is one of the hottest topics…and can get almost instantaneous results for your business.

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Managed Services

For organisations just starting on their social journey, managed services might help you get started.

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Some of our most recent blogs…

(or see all our blogs here)

Who Here Has Had a “Road to Damascus” Moment?

by Tim Hughes | @Timothy_Hughes That was a question, my co-founder Adam Gray asked 17 attendees at a training session on Social Selling their company had commission us to provide. It was an hour through the training. How many people do you think put their hands?...

The difference between training and empowering

by Adam Gray | @AGSocialMedia The other day we were running a two day “training” session for a new client and at lunch on the first day the client said that they were concerned that the training wasn’t effective, that it lacked energy, and that the pace was too slow....

Why Endorsements on LinkedIn Are Worth Your Time and Effort

by Tim Hughes | @Timothy_Hughes eBay, Amazon, Airbnb, Trip Advisor, and Uber have all built their business models on people giving each other a rating.  Third party validation is important to all of us when we buy something. That book on Amazon, checking out an eBay...

Why Advertising Has Failed Us

by Tim Hughes | @Timothy_Hughes At a recent workshop in Melbourne in Australia, Adam Gray my business partner painted the following metaphor. You get up in the morning and ignore the ads on the TV, then you get in the car and drive to work. As you listen to the radio,...

Guest Blog – The 2018 Small Business Social Media Checklist

Guest Blog by Ashley Lipman | @outreachmedia 2018 social media marketing means working smarter not harder! With so many different platforms and ways to reach your audience, it’s normal to feel overwhelmed with your social media as a small business. This checklist will...

The Inefficiency and Ineffectiveness of Cold Calling

by Tim Hughes | @Timothy_Hughes Back in the day, cold calling was the best game in town.  You created a list and called people up. Being on the phone was the quickest way to reach people and we always like to talk to people. The problem was that that it means...

We are a global organisation

but we believe that our change programmes cannot be packed-up and delivered via e-learning

We are a global organisation

Although we started in London, we quickly realised that our global clients wanted to achieve a uniformity of quality and process in all of their territories. We decided to use licensing as our method of achieving this so that we could scale quickly and maintain the highest quality across every region. We already have a licensed distributor in North America and should have Australasia, Mainland Europe and Asia-Pacific onboard shortly. If you would like to talk to us about becoming a licensed distributor please read on…here

Why just social media?

Because we passionately believe that social media has the power to change the world.

In fact, it has already changed it!

A truly staggering 52% of the world’s population uses social media regularly. This means that the old rationale of “my customers aren’t on social media” simply isn’t true any more. And even if the person you are trying to sell to isn’t a social media user…there’s a very high chance that the people who influence their decisions are.

We all know that our own default behaviour to discover things or to validate the things that we have been told is to go online. These days much of the content is created in and distributed through social media. You must be part of the conversation in 2018.

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Who are Digital Leadership Associates?

Some of the key people in the business and our partners are:

Timothy Hughes

Timothy Hughes

Co-Founder

Tim is the CEO of Digital Leadership Associates and is the world’s #1 social selling influencer. He is a bestselling author and likes listening to vinyl.

Adam Gray

Adam Gray

Co-Founder

Adam is Tim’s partner in the business and is responsible for production of the intellectual property. Adam trained as a violinist and is a keen amateur guitarist.

Alexander Low

Alexander Low

Head of Social Selling

Alex is head of the Social Selling practice in Europe and is probably the world’s foremost Sales Navigator expert. Alex is also a qualified skiing instructor.

Derek Blair

Derek Blair

Chairman

Derek is Chairman of the Board and he ensure that everyone is working together and on track for the Digital Leadership Associates long-term objectives.

Peter Springett

Peter Springett

Head of Content

Peter is responsible for our client’s (and our) content. He doesn’t write everything, but he does check everything…twice. He lives in Berlin and likes to swim…outside…in lakes!

Daryn Mason

Daryn Mason

Head of CX

Daryn is globally recognisable as the top expert in CX and he advises our clients on all customer experience strategic issues. Away from work…he is a keen runner!

Kate King

Kate King

Director of Transformation

Katie is our resident AI expert, she thinks about it, writes about it, she has even gave a TED talk about it. Away from work she sings in a band…rather well!

Ian Moyse

Ian Moyse

Non-Executive Director

Ian sits on the board and advises on cloud and all things sales as he is the #1 sales leader in the UK. Away from work he…well, he’s seldom away from work!

How do we do it…and for whom?

We always delight the client…and here’s how.

Taking Medicine!

We always take our own medicine – everything we ask our clients to do we do ourselves.

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Tools

We know the tools that work best and can help you to get value from the right tools.

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Clients

They say “you are known by the company you keep”…well, we are fortunate enough to work with some fantastic brands.

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