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by Adam Gray | @AGSocialMedia

Mark Zuckerberg is the fifth richest man in the world. he has an estimated wealth of $72,000,000,000 yes, despite this he wears the same jeans, hoodie and trainers every day (I believe he has several of each), he drives a 10 year old car and lives in a “normal” house, albeit in a nice suburb of Palo Alto.

He is not a greedy man.

When he set up Facebook he said he “wanted to make the world a more open and connected place. ” When he floated Facebook it said in the prospectus (I paraphrase) “if you’re hoping to make a short-term killing in Facebook stock you will be disappointed.” Every time I have seen him interviewed I have seen a modest, charming, slightly shy but highly intelligent young man talking about how Facebook is trying to be a power for good in the world.

“Trying” to be.

He is not an evil man.

He runs a company which 2,000,000,000 people use every day and he offers them this (like Google does with Gmail and search) for no charge. He encourages everyone to be more open and share more about who they are and what they do. Yes, this could be somewhat naive, but he probably is quite surprised when people exploit this new behaviour for their own gain.

Zuckerberg, like Page & Brin, Jobs and Gates before him has done more to revolutionise 21st century life than almost every other one of the 7bn people on the planet, because whilst people like Elon Musk are heralded as being the saviours of mankind, they are not. For the simple fact that 1/3 of the people on the planet are touched by Facebook and just a few thousand are touched by Tesla. Yes that might change…but until it does Musk is an also-ran in the race of game-changers.

Now, I am a Facebook user and I probably use it more than any other social network so I have a fondness for it. I also have a fondness for Zuckerberg since he seems to be focusing on people and relationships and the money he makes is just a byproduct of being very good at the former.

Now, I am not saying that you have to agree with me on this, but what I am saying is that Zuckerberg does not deserve to be vilified for this data breach any more than the local bank deserves to be vilified for being held-up. If people have a problem with Facebook they can leave. Nobody is forcing them to remain a user…they do so because they choose to.

Cut him some slack!

People who read this also read these:

6 Lessons I learnt leading a Social Selling programme

What Can Companies Do to Stop Being The Next “Facebook” Data Breach?

Social strategy…and how it works

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