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The Beatles Changed Their Business Model. Will You?

By Richard Doyle | @Deverons1

I am a huge fan of The Beatles. From the first time I saw them on Ed Sullivan to this day, I regard them as the most inventive writers and musicians in rock/pop history. While I love the lyrics, melodies, harmonies and musicianship, they were far greater than the sum of those attributes. They were four people who loved music and created a soundtrack for our lives.

But what is not generally recognized and appreciated is that all four of them were outstanding business people. Once they shed the yolk of Brian Epstein, they had to find a way as newly minted entrepreneurs to continue being successful. Those later years were their most productive as they reinvented themselves as a band and as individuals.

Up your game

As business people we can learn a lot from The Fab Four. The reason for longevity in any business is an ability to lead change and get there before the competition. From Rubber Soul and Revolver to Sergeant Pepper and so on, they invented new sounds. Gone were the melodic sugar-infused songs of the pop world. Here were songs that engaged us as they described our lives. They told the rest of the music world, if you want to stay with us, you’re going to have to step up your game.

I am reminded of all of this, because business today is going through a disruptive and transformational change, as social activity infiltrates our businesses. Like those early days of sweet pop music, how we engaged with our customers yesterday is becoming history.

Cold calling, emailing, networking events and trade shows have diminished significantly in their ability to win us business. Today social selling is the new music. It has reinvented the sales process and those who want to play the selling game the old way are being left behind.

Lead the revolution

Today decisions are being made and vendors are being sourced, based on a company’s ability to navigate the new world of social media. Today you need to build relationships (online), you need to become an expert (online), you need to be where your customers are (online). Companies who support this new social selling process, and support their sales team in learning to use this process, are winning the sales game.

Like The Beatles, these companies understand that there is a new way of thinking. The sixties was a decade of upheaval and protest. The Beatles created music and personas that reflected change. They not only kept their following, but were able to attract new listeners who gravitated to the new sound.

If you are not gravitating to the new sound of selling, you will disappear like many of the other bands in the sixties that couldn’t keep pace. Don’t let it happen. Step up your game and embrace social selling, invest in your sales team with social selling training. Divert money that you spend on PPC and other marketing strategies to achieve this. It is a much better investment and will keep you at the forefront of your industry – as The Beatles have done for six decades as a group and individually.

Digital Leadership Associates: We are Global Social Media Management Consultancy. We do three things: Social Media StrategySocial Selling and Social Media Management. Drop us an email or call one of our founders on 00 44 7823 534 557 and let’s talk about how we can make an impact on your organisation.


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