Social Expert Blog

How to Be a Hit on Social Media

By Tim Hughes | @Timothy_Hughes Founded in 1957, The Shirelles were an American girl group, that had their first hit with “Tonight’s the Night”, in 1960.  They went on to have seven top 20 hits.  “Will You Still Love Me Tomorrow?” was also released in 1960 and gave...

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Turning Social Into Real World Connections

By Ian Moyse | @IMoyse Having been on social networks for many years, starting with Linkedin, progressing to Twitter and then others, I have found that the real benefit is meeting great people that you would have missed otherwise. Many people in business often ask me...

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Digital Marketing is Dead. Here’s why

By Tim Hughes | @Timothy_Hughes In the blog "Take a Long Hard look at your Social" I make the comments: People don't read ads anymore We fast forward through ads on the TV If you call me and I don't recognise your number in my phone I won't take the call Send me an...

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Lurker marketing. The next evolution in advertising?

By Tim Hughes | @Timothy_Hughes For those of you that don’t me, I have 190,000 followers on twitter, all grown organically over the last eight years.  Even our company twitter handle DigitalLeaderA grows organically by 1,000 followers a month. The secret?  Good...

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Too busy to plan social? It matters more than ever

By Adam Gray | @AGSocialMedia When I first started out in sales a sales mentor sat me down and explained that “less is more”.  He respected my energy and tenacity but pointed out that sales wasn’t about “plate spinning” and “numbers”, it was about winning.  The more...

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Summer’s over – who pulled the plug on my pipeline?

By Tim Hughes | @Timothy_Hughes Why is it like this every year? Budgets are tight all year round, even through some of the best demand generation months. For example, in Spring and the run up to summer.  Then we all get back from holiday in September and the...

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JD Wetherspoon and the death of the email database

By Adam Gray | @AGSocialMedia Since the advent of digital marketing one of the key objectives has been to “build an email list”. This is because a database of customers and prospects has been thought to be a highly valuable asset for the business. So, the marketing...

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Six Social Tools You Haven’t Found Yet

By Ian Moyse | @IMoyse Through my work both as a sales leader and as a social sales advocate I am always on the look out for new tools and approaches that can make social engagement easier and help you to stand out from the crowd. Here are a few I have found that you...

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How Do I Make My Sales Number This Year?

By Tim Hughes | @Timothy_Hughes As we move into the summer session many of us will have time to think as we go on out holidays. One question which will be on many people’s lips will be, “how will I make my sales number this year?”. The lucky few will have already made...

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A Social Media Project Can Get You Promoted. Here’s How

By Adam Gray | @AGSocialMedia Social media: It’s funny how sometimes there’s an elephant in the room We talk to lots of businesses about their social media: Social strategy, social selling, social marketing, even managing social on their behalf. We have yet to come...

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Has GDPR Killed Email Marketing?

By Tim Hughes | @Timothy_Hughes Must admit I missed this article, it was only after Alex Low, who runs my Social Selling practice pointed it out, that I read it. Wetherspoons just deleted its entire customer email database – on purpose To save you reading it,...

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Every Business Needs a Content Strategy. Here’s why

By Peter Springett | @PeterSpringett What’s your content strategy? This is a critical question every business needs to ask itself in 2017. In this article, I’ll explain the key activities and skills that are needed, and why they’re so important. Firstly, content...

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Investing in marketing automation? Read this article first

By Adam Gray | @AGSocialMedia In the past, I worked for a large technology company and they had some fantastic marketing automation software which promised to revolutionise marketing. And it did, but not in the way that clients had hoped for. Let me rewind a little...

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What Are You Famous for? How SEO Impacts Personal Branding

By Tim Hughes | @Timothy_Hughes Get your next job by creating an on-line presence Go on-line and search and you will see many articles about search engine optimisation (SEO) and how websites can be tuned for the algorithms in Google.  There is a whole industry built...

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Gestalt thinking: Why it matters to your sales pitch

By Adam Gray | @AGSocialMedia The human brain is extremely complex. It processes data in multiple streams simultaneously and it is able to grasp and hold multiple and disparate concepts at the same time. To do this it employs some very interesting techniques and you...

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Is Digital Transformation the way forward?

By Katie King | @katieeking Today, the growth and evolution of an organisation strongly depend on its ability to integrate technological innovations, and the general thought process is that to thrive in these changing times, a company must adapt quickly.  The rapid...

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All the gear and no idea

By Alexander Low | @alexander_low We have all seen them, I have probably even been one of them myself in the past. You know who I am talking about. Be it in the gym, on the running track, ski slopes, sports field – there is always “that guy”.  He is sporting the...

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Social Telephones Go Unanswered

By Ian Moyse | @imoyse The standard telephone has been a stalwart of our working lives going back decades. Customers would call during normal working hours and out of hours get a “we are closed between X & Y o’clock, please call back” message. This was something...

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Why we run our business on social

By Tim Hughes | @Timothy_Hughes When I worked in the corporate world, I was lucky to work for a sales leader who "got" Social.  Not in a "I say I understand because I need to politically", but in actual deeds. As somebody once said to me, "in leadership, somebody that...

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How GDPR Will Drive Marketing To Social

By Ian Moyse | @imoyse Marketers, you have a problem - and it’s not a small one. In addition to the much discussed changes in buyer behaviour and research showing the demise of traditional marketing approaches,   GDPR (General Data Protection Regulation) is now...

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We have news

IMPORTANT ANNOUNCEMENT To all of our subscribers, followers, clients, suppliers, networks and of course friends we have some really really exciting news that we have been keeping under our hats for a little while. As you know Digital Leadership Associates is...

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How to make yourself the go to person in your industry

By Adam Gray | @agsocialmedia You know how some people seem to get all the breaks? For some reason they are really well regarded in their industry and everyone seems to talk about them as if they are an expert? You know how sometimes these people are not as good as...

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Using Social Media Marketing to dominate like a shark

By Izi Singleton | @DigitalLead_Iz Social media networks are now firmly accepted channels that need to be catered for and embedded in a company’s integrated marketing plan.  Whether it’s Facebook, Twitter, LinkedIn, Instagram or Snapchat, the effective use of social...

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How to mobilise your enterprise to be social

By Adam Gray | @agsocialmedia When I started my previous business, “Adam Gray Social Media”, like many small businesses I engaged with mainly other small businesses. And whilst it was great to get hands-on and make a difference for these guys it was also quite...

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How the Hashtag Became Ubiquitous  

By Tim Hughes | @Timothy_Hughes Hashtags have now become a part of our modern language #JustSaying. They seem to have seeped into every part of our lives; every marketing campaign has to have one (does anybody track them or engage with the users afterwards?). Above is...

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White Gold celebrating today’s professional salespeople

By Katie King | @katieeking https://www.youtube.com/watch?v=EJsaHrrmFc8 Watching the UK’s new BBC Two double-glazing TV sitcom White Gold these past few weeks, I’ve been transported back to the flash, brash attitudes of the 1980s salesman. The characters ring true; my...

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Sales Navigator, the worst best lead generation tool ever

By Alexander Low | @alexander_low Buying Sales Navigator (SN) makes me a social seller and I will smash my sales targets. Wrong. Very, very wrong. SN is just an external CRM system which should augment your internal CRM system, even integrate with it if you have...

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Why bacon and eggs is now “digital bacon”

By Adam Gray | @agsocialmedia Alex Low, one of our team, the top Sales Navigator expert in EMEA…and possibly the world, wrote a social selling rap the other day…and he coined the phrase “digital bacon”…which got me thinking… About 15 years ago I took a redundancy...

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The Rise and Fall of Advertising

By Tim Hughes | @Timothy_Hughes Today I’m presenting at the B2B Marketing Ignite Conference in London. In the presentation, I develop the argument for social media (you are, after all, reading this and not an advert). Advertising worked in the “old days” because...

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The Customer Wall Challenge

By Ian Moyse | @imoyse By 2020 it is expected that customer service will overtake price and product as the key brand differentiator (Source : Walker ‘Customer 2020’ Study) Customers perception of service has changed in the past 10 years as new mediums such as slick...

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How SMAC Can Impact Your Organisation

By Tim Hughes | @Timothy_Hughes There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion,...

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The whole is greater than the sum of the parts!

By Paul Ellis | @PaulEllisUK I have always been impressed by the teamwork exemplified by the Royal Air Force Red Arrows display team. A group of highly skilled and accomplished individuals that when working together in sync demonstrate impressive agility and...

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Need Leads and Meetings Quick? Read this then give us a call!

By Tim Hughes | @Timothy_Hughes We are not LinkedIn trainers, we are Social Selling trainers.  LinkedIn is only 30% of your social graph. Social Selling is a change of behaviour and while the tool is important "A fool will a tool is still a fool".  Our training and...

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Stop. Collaborate & Listen (The Remix)

By MC Alex Low | @alexander_low  Yo, Social Selling, Let's kick it!!!! Social & Digital Baby, Social & Digital Baby All right stop, Collaborate and listen Alex is back with my brand new invention Social grabs a hold of me tightly Then I flow like a blog post...

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Why that strategic kick-off is so…well…strategic

by Adam Gray | @AGSocialMedia At Digital Leadership Associates we do three things: i) we provide strategic social media guidance (helping organisations articulate a social vision and create a strategy to deliver it), ii) we deliver departmental social media...

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Social Selling: An Interview with Ian Moyse

By Izi Singleton | @DigitalLead_Iz I have been fortunate enough to work at DLA for nine months now and am frequently in awe of the people I get to call my colleagues.  In an effort to get to know them all a bit better; to find out what makes them tick; to get under...

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Lawyers are anti-social. Can they use social selling?

By Alexander Low | @alexander_low  Originally written for and published in The Lawyer  Simple answer is yes, and they should be. The problem is that any organisation faces today is that the old school approach to business development and marketing is no longer working...

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Why are some people afraid of change?

by Adam Gray | @AGSocialMedia When Tim and I set up Digital Leadership Associates we had a dream. We both said, independently, “I want to change the world”…and we will. We have made amazing progress so far as we are currently working with (or about to work with) some...

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Goal setting and why it’s so important in social media.

by Adam Gray | @AGSocialMedia Human nature is a funny thing isn’t it - we have dreams and ambition and desire…but too often we are not able to temper our behaviour around these things. You see it every day in work and in yourself probably. People are either workaholic...

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Why your Sales OnBoarding Process is Broken

By Tim Hughes | @Timothy_Hughes Visiting a company recently, it was being explained to me, what a success the digital transformation was.  It certainly seemed to be; revenues were up, profits were up and there was a clear vision of direction of travel for the company....

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Why Your Sales Methodology No Longer Cuts It

By Tim Hughes | @Timothy_Hughes I’m sitting in a Starbucks at a motorway service station on the M40, thinking how things have changed. I’m speaking at a sales conference today, on social selling.  20 years ago I would have used maps, maybe printed directions... today...

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Social Selling and the death of the traditional salesperson?

By Katie King | @katieeking It’s 14 years since years since LinkedIn launched. It took a while to get going, with as few as 20 new sign-ups some days. At last count, there were 500 million users. Imagine being able to harness anything like that kind of growing power,...

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Why Social Sits with the CEO

Before sitting down and writing this, I thought I would Google “CEO” and find out what is the definition of a CEO. Wikpedia states, a CEO is  “charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or...

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The event that connects strategy and action

By Adam Gray | @agsocialmedia This Spring The BIP is being held in Bassenthwaite in the Lake District in a lovely country house hotel. It is a two day immersion event where business owners and managers get to listen to some great speakers and take part in some...

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Is There a Social Media Silver Bullet?

By Tim Hughes | @Timothy_Hughes Can I just Press a Button and have 20,000 Followers and be a Thought Leader? If you have got this far in reading this article I guess you probably know the importance of social media.  Here at DLA we get asked everyday about how much...

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Is Your Agency Still in the Real World? 

By Tim Hughes | @Timothy_Hughes There is a saying in London where DLA is based, that “you wait for a bus for ages and then three come along in quick succession”.  It would seem it is the same with advertising fails, or is there a pattern forming? First there was the...

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Larry’s Digital Transformation Stroke of Genius

By Tim Hughes | @Timothy_Hughes This week @CBROnline posted an article about Oracle investigating $70 Billion to takeover Accenture.  Some people thought it was a slow news day or a rehash of the rumours that came out 20 years ago when there was talk of Oracle buying...

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How to influence your existing pipeline with social selling

By Tim Hughes | @Timothy_Hughes When I started my sales career, I spent the first 5 years selling to Public Sector (I think it's called Federal Sector in the US). While it probably took me 12 months to get used to the ebb and flow, you soon get used to the challenges...

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How to survive 1st April without looking a fool

By Izi Singleton | @DigitalLead_Iz You know the old saying: fool me once, shame on you; fool me twice... you're pretty good at this, you scamp. Throughout history, the prank has been a widely accepted form of 'banter' and we, the gullible people on the receiving end,...

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The Death of Marketing?

By Tim Hughes | Timothy_Hughes We live in a world that offers more opportunity than ever before.  (Most) barriers are broken down, pretty much any of us can do what we want. We can travel the world, get access to pretty much anything through our mobiles... we live in...

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Why social media implementation so often fails

By Adam Gray | @agsocialmedia Having worked in the social media space for some years I have been fortunate enough to engage with a large number of organisations ranging from owner managed micro businesses right up to multi-national conglomerates and I have seen a huge...

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16 Women Leaders Pledge to #BeBoldForChange

By Christine Bailey | @christinebailey One hundred and sixty-nine years.  That’s how long the The World Economic Forum predicts it will take us to close the gender gap.  We have to get there faster!  And so, on International Women’s Day (March 8), women around the...

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Measuring a Social Selling Program – Why, How and the Future

With Social Selling now being “business as usual” here at DLA we always great a “tingle” when a new customer start’s a social selling a project.  It’s amazing when we see the way social can change people’s lives, especially with sales people.  Social enables a sales...

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That’s Not Influencer Marketing, it’s Advertising

By Tim Hughes | @Timothy_Hughes One of my favourite advertisements became a "catchphrase" at the time.  "No Luton airport". The ad was for the drink Campari. There is a link to the ad here. In the "old days" the way you sold products was pretty simple, you paid a...

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How to Develop an Ongoing Conversation on Social

By Tim Hughes | @Timothy_Hughes One of the biggest mistakes that people make with social, is they think it’s all about posting. They start posting, and when the magic does not happen, they get a scheduler and throw more “mud” at the wall and hope it sticks. Then what...

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Sales People Writing Blogs? Bah-Humbug

By Tim Hughes | @Timothy_Hughes I was tagged recently in a question by Brandon Redlinger, he asked: "Here's the $1M question - should sales reps be writing and curating content on social? Or is their time better spent selling?" Noah Goldman tagged me and I wrote: "As...

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The case for a personal brand in 2017

By Ian Moyse | @imoyse I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding of what social selling is and how to apply it amongst their kit bag of tools. Avoiding the puns from the late Stuart Baggs...

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Your comms…is it gorilla marketing?

By Adam Gray | @agsocialmedia  Less of a blog, and more of a thought for the day really! Tim Hughes, the co-founder of Digital Leadership Associates wrote a book last year about social selling and a funny thing happened which highlights what you may…or may not take...

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Is multi-channel just disparate distribution?

By Adam Gray | @agsocialmedia  One of the things that we see so often is supposed multi-channel campaigns not being true multi-channel campaigns, but just being content blasted out on all channels… I think it’s worth clarifying that the important word in the phrase...

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Take a Long Hard look at your Social

  By Tim Hughes | @Timothy_Hughes The foundations to marketing started in the 1920s and developed to a point in the 1950s and from looking at many companies social media (Twitter, LinkedIn etc), things have not changed much. "Broadcast" marketing is a simple...

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Watching the light come on…

By Adam Gray | @agsocialmedia  Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small...

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Why Being Human on Social is So important

By Tim Hughes | @Timothy_Hughes Too often we see people falling in to the trap of automation, tweeting about a brand or being given some tweets as part of an employee advocacy program.  This makes brands and individuals look robotic. Sales and marketing has always...

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So, how does one become “social” in business?

That’s quite a big question to answer. Primarily because social touches so many parts of a business. Marketing, PR, internal communications, brand, new product development, research, customer care, reputation management…to name but a few. But this sort of adds to the...

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Why Social Isn’t Always What You Think

  I am very militant about this. There are many who seek to develop integrated Facebook, LinkedIn and Twitter (and Snapchat and Instagram) strategies. These strategies include posting and interacting and they include an element of PPC as well. PPC is NOT social...

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Digital Marketing and the Role Social Can Play

  It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across...

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