Social Expert Blog

Is There a Social Media Silver Bullet?

By Tim Hughes | @Timothy_Hughes Can I just Press a Button and have 20,000 Followers and be a Thought Leader? If you have got this far in reading this article I guess you probably know the importance of social media.  Here at DLA we get asked everyday about how much...

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Is Your Agency Still in the Real World? 

By Tim Hughes | @Timothy_Hughes There is a saying in London where DLA is based, that “you wait for a bus for ages and then three come along in quick succession”.  It would seem it is the same with advertising fails, or is there a pattern forming? First there was the...

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Larry’s Digital Transformation Stroke of Genius

By Tim Hughes | @Timothy_Hughes This week @CBROnline posted an article about Oracle investigating $70 Billion to takeover Accenture.  Some people thought it was a slow news day or a rehash of the rumours that came out 20 years ago when there was talk of Oracle buying...

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How to influence your existing pipeline with social selling

By Tim Hughes | @Timothy_Hughes When I started my sales career, I spent the first 5 years selling to Public Sector (I think it's called Federal Sector in the US). While it probably took me 12 months to get used to the ebb and flow, you soon get used to the challenges...

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How to survive 1st April without looking a fool

By Izi Singleton | @DigitalLead_Iz You know the old saying: fool me once, shame on you; fool me twice... you're pretty good at this, you scamp. Throughout history, the prank has been a widely accepted form of 'banter' and we, the gullible people on the receiving end,...

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The Death of Marketing?

By Tim Hughes | Timothy_Hughes We live in a world that offers more opportunity than ever before.  (Most) barriers are broken down, pretty much any of us can do what we want. We can travel the world, get access to pretty much anything through our mobiles... we live in...

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Why social media implementation so often fails

By Adam Gray | @agsocialmedia Having worked in the social media space for some years I have been fortunate enough to engage with a large number of organisations ranging from owner managed micro businesses right up to multi-national conglomerates and I have seen a huge...

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16 Women Leaders Pledge to #BeBoldForChange

By Christine Bailey | @christinebailey One hundred and sixty-nine years.  That’s how long the The World Economic Forum predicts it will take us to close the gender gap.  We have to get there faster!  And so, on International Women’s Day (March 8), women around the...

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Measuring a Social Selling Program – Why, How and the Future

With Social Selling now being “business as usual” here at DLA we always great a “tingle” when a new customer start’s a social selling a project.  It’s amazing when we see the way social can change people’s lives, especially with sales people.  Social enables a sales...

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That’s Not Influencer Marketing, it’s Advertising

By Tim Hughes | @Timothy_Hughes One of my favourite advertisements became a "catchphrase" at the time.  "No Luton airport". The ad was for the drink Campari. There is a link to the ad here. In the "old days" the way you sold products was pretty simple, you paid a...

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How to Develop an Ongoing Conversation on Social

By Tim Hughes | @Timothy_Hughes One of the biggest mistakes that people make with social, is they think it’s all about posting. They start posting, and when the magic does not happen, they get a scheduler and throw more “mud” at the wall and hope it sticks. Then what...

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Sales People Writing Blogs? Bah-Humbug

By Tim Hughes | @Timothy_Hughes I was tagged recently in a question by Brandon Redlinger, he asked: "Here's the $1M question - should sales reps be writing and curating content on social? Or is their time better spent selling?" Noah Goldman tagged me and I wrote: "As...

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The case for a personal brand in 2017

By Ian Moyse | @imoyse I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding of what social selling is and how to apply it amongst their kit bag of tools. Avoiding the puns from the late Stuart Baggs...

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Your comms…is it gorilla marketing?

By Adam Gray | @agsocialmedia  Less of a blog, and more of a thought for the day really! Tim Hughes, the co-founder of Digital Leadership Associates wrote a book last year about social selling and a funny thing happened which highlights what you may…or may not take...

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Is multi-channel just disparate distribution?

By Adam Gray | @agsocialmedia  One of the things that we see so often is supposed multi-channel campaigns not being true multi-channel campaigns, but just being content blasted out on all channels… I think it’s worth clarifying that the important word in the phrase...

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Take a Long Hard look at your Social

  By Tim Hughes | @Timothy_Hughes The foundations to marketing started in the 1920s and developed to a point in the 1950s and from looking at many companies social media (Twitter, LinkedIn etc), things have not changed much. "Broadcast" marketing is a simple...

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Watching the light come on…

By Adam Gray | @agsocialmedia  Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small...

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Why Being Human on Social is So important

By Tim Hughes | @Timothy_Hughes Too often we see people falling in to the trap of automation, tweeting about a brand or being given some tweets as part of an employee advocacy program.  This makes brands and individuals look robotic. Sales and marketing has always...

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So, how does one become “social” in business?

That’s quite a big question to answer. Primarily because social touches so many parts of a business. Marketing, PR, internal communications, brand, new product development, research, customer care, reputation management…to name but a few. But this sort of adds to the...

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Why Social Isn’t Always What You Think

  I am very militant about this. There are many who seek to develop integrated Facebook, LinkedIn and Twitter (and Snapchat and Instagram) strategies. These strategies include posting and interacting and they include an element of PPC as well. PPC is NOT social...

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Digital Marketing and the Role Social Can Play

  It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across...

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