Social Expert Blog

The Rise and Fall of Advertising

By Tim Hughes | @Timothy_Hughes Today I’m presenting at the B2B Marketing Ignite Conference in London. In the presentation, I develop the argument for social media (you are, after all, reading this and not an advert). Advertising worked in the “old days” because...

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The Customer Wall Challenge

By Ian Moyse | @imoyse By 2020 it is expected that customer service will overtake price and product as the key brand differentiator (Source : Walker ‘Customer 2020’ Study) Customers perception of service has changed in the past 10 years as new mediums such as slick...

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How SMAC Can Impact Your Organisation

By Tim Hughes | @Timothy_Hughes There has been a lot of talk about SMACI (Social, mobile, analytics, cloud and IoT) in the press and on the internet but really, is this the revolutionary change it seems to offer or is this just another “shiny object’ and fashion,...

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The whole is greater than the sum of the parts!

By Paul Ellis | @PaulEllisUK I have always been impressed by the teamwork exemplified by the Royal Air Force Red Arrows display team. A group of highly skilled and accomplished individuals that when working together in sync demonstrate impressive agility and...

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Need Leads and Meetings Quick? Read this then give us a call!

By Tim Hughes | @Timothy_Hughes We are not LinkedIn trainers, we are Social Selling trainers.  LinkedIn is only 30% of your social graph. Social Selling is a change of behaviour and while the tool is important "A fool will a tool is still a fool".  Our training and...

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Stop. Collaborate & Listen (The Remix)

By MC Alex Low | @alexander_low  Yo, Social Selling, Let's kick it!!!! Social & Digital Baby, Social & Digital Baby All right stop, Collaborate and listen Alex is back with my brand new invention Social grabs a hold of me tightly Then I flow like a blog post...

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Why that strategic kick-off is so…well…strategic

by Adam Gray | @AGSocialMedia At Digital Leadership Associates we do three things: i) we provide strategic social media guidance (helping organisations articulate a social vision and create a strategy to deliver it), ii) we deliver departmental social media...

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Social Selling: An Interview with Ian Moyse

By Izi Singleton | @DigitalLead_Iz I have been fortunate enough to work at DLA for nine months now and am frequently in awe of the people I get to call my colleagues.  In an effort to get to know them all a bit better; to find out what makes them tick; to get under...

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Lawyers are anti-social. Can they use social selling?

By Alexander Low | @alexander_low  Originally written for and published in The Lawyer  Simple answer is yes, and they should be. The problem is that any organisation faces today is that the old school approach to business development and marketing is no longer working...

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Why are some people afraid of change?

by Adam Gray | @AGSocialMedia When Tim and I set up Digital Leadership Associates we had a dream. We both said, independently, “I want to change the world”…and we will. We have made amazing progress so far as we are currently working with (or about to work with) some...

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Goal setting and why it’s so important in social media.

by Adam Gray | @AGSocialMedia Human nature is a funny thing isn’t it - we have dreams and ambition and desire…but too often we are not able to temper our behaviour around these things. You see it every day in work and in yourself probably. People are either workaholic...

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Why your Sales OnBoarding Process is Broken

By Tim Hughes | @Timothy_Hughes Visiting a company recently, it was being explained to me, what a success the digital transformation was.  It certainly seemed to be; revenues were up, profits were up and there was a clear vision of direction of travel for the company....

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Why Your Sales Methodology No Longer Cuts It

By Tim Hughes | @Timothy_Hughes I’m sitting in a Starbucks at a motorway service station on the M40, thinking how things have changed. I’m speaking at a sales conference today, on social selling.  20 years ago I would have used maps, maybe printed directions... today...

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Social Selling and the death of the traditional salesperson?

By Katie King | @katieeking It’s 14 years since years since LinkedIn launched. It took a while to get going, with as few as 20 new sign-ups some days. At last count, there were 500 million users. Imagine being able to harness anything like that kind of growing power,...

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Why Social Sits with the CEO

Before sitting down and writing this, I thought I would Google “CEO” and find out what is the definition of a CEO. Wikpedia states, a CEO is  “charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or...

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The event that connects strategy and action

By Adam Gray | @agsocialmedia This Spring The BIP is being held in Bassenthwaite in the Lake District in a lovely country house hotel. It is a two day immersion event where business owners and managers get to listen to some great speakers and take part in some...

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Is There a Social Media Silver Bullet?

By Tim Hughes | @Timothy_Hughes Can I just Press a Button and have 20,000 Followers and be a Thought Leader? If you have got this far in reading this article I guess you probably know the importance of social media.  Here at DLA we get asked everyday about how much...

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Is Your Agency Still in the Real World? 

By Tim Hughes | @Timothy_Hughes There is a saying in London where DLA is based, that “you wait for a bus for ages and then three come along in quick succession”.  It would seem it is the same with advertising fails, or is there a pattern forming? First there was the...

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Larry’s Digital Transformation Stroke of Genius

By Tim Hughes | @Timothy_Hughes This week @CBROnline posted an article about Oracle investigating $70 Billion to takeover Accenture.  Some people thought it was a slow news day or a rehash of the rumours that came out 20 years ago when there was talk of Oracle buying...

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How to influence your existing pipeline with social selling

By Tim Hughes | @Timothy_Hughes When I started my sales career, I spent the first 5 years selling to Public Sector (I think it's called Federal Sector in the US). While it probably took me 12 months to get used to the ebb and flow, you soon get used to the challenges...

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How to survive 1st April without looking a fool

By Izi Singleton | @DigitalLead_Iz You know the old saying: fool me once, shame on you; fool me twice... you're pretty good at this, you scamp. Throughout history, the prank has been a widely accepted form of 'banter' and we, the gullible people on the receiving end,...

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The Death of Marketing?

By Tim Hughes | Timothy_Hughes We live in a world that offers more opportunity than ever before.  (Most) barriers are broken down, pretty much any of us can do what we want. We can travel the world, get access to pretty much anything through our mobiles... we live in...

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Why social media implementation so often fails

By Adam Gray | @agsocialmedia Having worked in the social media space for some years I have been fortunate enough to engage with a large number of organisations ranging from owner managed micro businesses right up to multi-national conglomerates and I have seen a huge...

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16 Women Leaders Pledge to #BeBoldForChange

By Christine Bailey | @christinebailey One hundred and sixty-nine years.  That’s how long the The World Economic Forum predicts it will take us to close the gender gap.  We have to get there faster!  And so, on International Women’s Day (March 8), women around the...

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Measuring a Social Selling Program – Why, How and the Future

With Social Selling now being “business as usual” here at DLA we always great a “tingle” when a new customer start’s a social selling a project.  It’s amazing when we see the way social can change people’s lives, especially with sales people.  Social enables a sales...

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That’s Not Influencer Marketing, it’s Advertising

By Tim Hughes | @Timothy_Hughes One of my favourite advertisements became a "catchphrase" at the time.  "No Luton airport". The ad was for the drink Campari. There is a link to the ad here. In the "old days" the way you sold products was pretty simple, you paid a...

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How to Develop an Ongoing Conversation on Social

By Tim Hughes | @Timothy_Hughes One of the biggest mistakes that people make with social, is they think it’s all about posting. They start posting, and when the magic does not happen, they get a scheduler and throw more “mud” at the wall and hope it sticks. Then what...

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Sales People Writing Blogs? Bah-Humbug

By Tim Hughes | @Timothy_Hughes I was tagged recently in a question by Brandon Redlinger, he asked: "Here's the $1M question - should sales reps be writing and curating content on social? Or is their time better spent selling?" Noah Goldman tagged me and I wrote: "As...

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The case for a personal brand in 2017

By Ian Moyse | @imoyse I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding of what social selling is and how to apply it amongst their kit bag of tools. Avoiding the puns from the late Stuart Baggs...

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Your comms…is it gorilla marketing?

By Adam Gray | @agsocialmedia  Less of a blog, and more of a thought for the day really! Tim Hughes, the co-founder of Digital Leadership Associates wrote a book last year about social selling and a funny thing happened which highlights what you may…or may not take...

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Is multi-channel just disparate distribution?

By Adam Gray | @agsocialmedia  One of the things that we see so often is supposed multi-channel campaigns not being true multi-channel campaigns, but just being content blasted out on all channels… I think it’s worth clarifying that the important word in the phrase...

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Take a Long Hard look at your Social

  By Tim Hughes | @Timothy_Hughes The foundations to marketing started in the 1920s and developed to a point in the 1950s and from looking at many companies social media (Twitter, LinkedIn etc), things have not changed much. "Broadcast" marketing is a simple...

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Watching the light come on…

By Adam Gray | @agsocialmedia  Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small...

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Why Being Human on Social is So important

By Tim Hughes | @Timothy_Hughes Too often we see people falling in to the trap of automation, tweeting about a brand or being given some tweets as part of an employee advocacy program.  This makes brands and individuals look robotic. Sales and marketing has always...

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So, how does one become “social” in business?

That’s quite a big question to answer. Primarily because social touches so many parts of a business. Marketing, PR, internal communications, brand, new product development, research, customer care, reputation management…to name but a few. But this sort of adds to the...

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Why Social Isn’t Always What You Think

  I am very militant about this. There are many who seek to develop integrated Facebook, LinkedIn and Twitter (and Snapchat and Instagram) strategies. These strategies include posting and interacting and they include an element of PPC as well. PPC is NOT social...

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Digital Marketing and the Role Social Can Play

  It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across...

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