by Tim Hughes | @Timothy_Hughes
There has been a lot written by GDPR the regulations that come into force on 25th May and a lot of it written by people who have a conflict of interest. That is they have a company that business will be impacted by the GDPR regulations. For example, companies that sell lists, companies that sell data, email marketers, cold callers etc. All of these industries will be impacted.
Not that these services have been outlawed, but GDPR means we need to be grown up and responsible with people’s data.
One comment that people often use is that GDPR is like Y2K.
For those that don’t know Y2K or the Year 2000 was a major milestone time in computing. Since the 1950s when people started writing computer programs, they had always written programs with a calendar year date of 19, as in 1950. The year 2000 was years away so why write a program that needed a 20 as in 2018?
People talked about an apocalypse, with all computers in the world coming to a halt on one second past midnight on the 1st January 2000. Millions, if not billions was spent upgrading and updating computer systems. My job in the 1990s was selling Accounting (ERP) Systems, of of the finance applications that went before, probably most were not compliant, so from 1995 onwards there was a fever of systems replacements as people use this as an excuse to get a new application. That 5 years for the IT industry was very profitable. Supplier and salesperson.
What happened on the 1 second past midnight on the 1st January? Nothing. Of course, we all lived to fight another day. That said, we had spent millions in getting the systems changed.
The GDPR deniers say, this legislation is like Y2K. What they mean is come 25th May, when the legislation comes into effect, nothing will happen.
Of course they are wrong. The deniers all have a conflict of interest, they are lists sellers or email blasters or any other industry that will be impacted by GDPR.
When Graham Hawkins (a friend of mine) recently posted an article on GDPR a bunch of people whose lives are impacted (for the worse I guess) piled in to spread FUD (fear, uncertainty and doubt) hoping that, like lemmings everybody walks off the same cliff.
Comments went as follows:-
- The the email marketers pilled in, GDPR does not legislate against email marketing. They are right. But where will you get the data from and what happens when I unsubscribe? Email marketing means you push people down the sales funnel. Under GDPR, I can now be removed from your lists, all of your lists and systems or you face a 4% of turnover fine!
- GDPR, does not outlaw cold calling – Correct, but it does limit you in terms of where you get the data from in terms of where you get the data from. For you to have my data, I will have needed to have opted in. I’m not sure, how many of you will opt-in to be cold called. Also the “right to remain to be forgotten” rules mean that if I ask that you remove me from your database, you have to do this with every single system in your company. The CRM, every spreadsheet on a salesperson laptop. Of course this impacts on sales ability to push me down the sales funnel by keep calling me up.
- One of the comments left was that nobody is going to bother will the legislation and nobody will complain or refer anybody to the EU (European Union) for non compliance. See article below, I certainly will be.
As I explain here:
- One of the most disturbing comments was around the fact there is a difference between company emails and personal emails. This person even quoted the paragraphs from the data protection legislation. I checked this out with my Data Protection Officer (DPO) and she showed me those paragraphs and it does not say that. In fact all data is deemed personal. Our advice is to get your DPO to read the legislation, after all it’s “only” 4% of turnover fine if you are wrong.
- People will turn to inmails. Maybe, might, see article below on the company that sent 200 inmails and got nothing.
- What happens if I inherit a spreadsheet with data on it? I was asked, irrelevant question as GDPR compliance means that the spreadsheet will have been deleted by your DPO.
GDPR is a big issue for businesses right now, if you would like some guidance on how this impacts your social media…please get in touch here
Other articles on GDPR you might like are:-