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by Adam Gray | @AGSocialMedia

I have just finished my second 2 week spell in Winnipeg on boarding our North American partner, in fact I am writing this as I’m sitting at Winnipeg airport on my way home to the UK. They are a great organisation to be working with because they have really grasped the key concepts of what being social is. They are intelligent, committed experienced people and we couldn’t hoped to have found a better partner for our push in to North America.

I have been working with them 8 hours per day for two weeks straight so they have been in the pressure cooker…clearly that’s more hours that we would normally spend delivering a (for example) social selling programme, but because they are going to be the North American face of Digital Leadership Associates they have to be good…no, they have to be better than good. They have to be rockstars.

Because they have a vested interest in taking this all on board they have been laser focused on the task in hand and they have embraced the concepts, the rules, the dos and don’ts of social and they have each developed their own writing style and they own voice…I am very proud because it validates that the Digital Leadership Associates programmes are exceptionally thorough and really work. This is so much easier than I thought…

…but (you knew there would be a but didn’t you) the changing habits is so difficult. It is difficult with clients. It is difficultly with partners. It’s difficult…because I know it was damn difficult with me too.

Tim coached me on what I needed to do to find my way on to influencer lists. The techniques…the processes…the habits.

Then he did it again.

Then he did it again.

Then he did it again…and he still doesn’t it now, even though it has worked an I am now on several of the key influencer lists.

The fact is that in any change programme the hard part of not the programme…but the CHANGE itself because we all default back to our habits (in most cases bad habits) and breaking those required energy, commitment and hard work. for both he teacher and the student.

The reason I’m telling you this is that at Digital Leadership Associates we believe that every organisation needs to be social or it will die. Increasingly the landscape of doing business means that many of the decisions that are made which steer your career, your sales, your path (as both an individual and a company) are made in the social space.

If you want to be successful in 2018…2019…2020 you too will have to be social, or even more social, in what you do. In everything that you do and the change from where you are to where you need to be in the future will probably not be an easy one, because change never is.

But you shouldn’t be disheartened that the change doesn’t happen overnight. You shouldn’t feel that you have failed because when you go to work on Monday you haven’t completely transformed what you do.

What you must do though is keep an eye on the prize, on the horizon and relentlessly march toward it.

The road is long, with many a winding turn… But it will be worth it in the long run.

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