by Adam Gray | @AGSocialMedia
Social media is here. 3,500,000,000 use social media regularly. 57% of the buying process is complete before the seller even knows that they buyer is buying. 80% of job vacancies are now filled via LinkedIn…these stats (and many more) have been in the public domain for a long time.
I have been talking to businesses about the impact of social media for years…literally years…and so often businesses say “yes we know we need to do this…but it will be next year”…well, there are a few hard truths which need to be considered with this.
Businesses who aren’t leveraging the social space, that is the space where their customers actually spend time, are living on borrowed time. We hear “our customers aren’t on social”, or “of course we sell based on relationships’ or “we have a unique product”…well there’s some news here. Yes they are, no you don’t, no you haven’t.
If you don’t get on board very soon, things are going to become increasingly uncomfortable for you.
Since 2000 over half of he companies in the Fortune 500 have gone – out of business, ceased trading or swallowed by their younger more successful counterparts. These were businesses in who were the largest best established businesses in them world and they simply got eaten because they didn’t move with the times.
I’m not talking about you having a company facebook page, or a company linkedin page…or Dave in sales Tweeting from time to time. I am talking about a proper company-wide social media strategy which leverages your customers’ predisposition to be on social networks and the staff’s relationships with their networks and the fact that you can connect these tow in a frictionless, painless way which allows for the people who want to buy your products to see just how good you are.
If you don’t do something soon you are going to be in a lot of trouble because your competitors will. Social media is not something which you need to make preparations for in the future, social media has been around for a decade and it is your chance to remain relevant and competitive…so do not squander this opportunity because you may not get another.
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