Social Media Strategy
How we can help you create and execute a social media strategy.
A Social Media Strategy is crucial to every organisation. The importance of social media as a primary channel for communication is more important with each passing year. As 2017 sees the number of active social media users pass 2.75 billion* (a 21% increase in the last 12 months alone) the urgency to fully embrace social media within your business is increasing rather than easing.
* = source Digital in 2017 Global Report
Organisations that have a social media strategy and fully socialise are in a much better position to engage the huge population present and gain a significant advantage over their competitors. We have developed a programme of workshops which helps to provide direction and a vision for your organisation’s social journey. The output forms the basis for an organisational social media strategy.
Our programme includes modules which;
- articulate your social vision
- align teams behind that vision
- set social goals
- understand the barriers and challenges within your organisation
- identify which building blocks need to be created
- determine “what success looks like”
- plot the “social success trajectory” and identify key milestones
These facilitated sessions help to identify your organisation’s desire to embrace social, where the roadblocks might be and to manage the risks.
We recognise that success begins after we leave, so we have created a social media strategic process to help you to develop the ideal team structure for your business guided by our experience of literally hundreds of organisations from around the world along with detailed operations manuals to help define:
- creation, curation & publishing processes
- optimum team structures
- workflows and optimisation
- vital and optimal skill-sets
We are used to working with extremely valuable global brands, or organisations that operate in highly regulated industries where security, diligence and governance may be exceptionally important so your social presence is totally safe in our hands.
If you would like to talk to us about how you might be able to socialise your organisations, please get in touch here.