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by Adam Gray | @AGSocialMedia 

We work with a large number of organisations that are peopled by very very smart individuals. But often that doesn’t help these people excel at what they do. I like to think that I’m quite smart…so I can empathise with their frustration and with their lack of comprehension…let me explain.

When I first started my own business, 20+ years ago, I used to see people who were not as clever, not as innovative and not as hard working as me quickly build a thriving business, but for some reason I wasn’t getting the same traction.

So, I did what any smart person would do…I worked harder. I explained more advanced things to my customers so they could see how smart I really was, then they would be wowed by my intellect and they would fall at my feet.

Guess what?…

The disconnect for me was further underlined when I would go to seminars led by some of the most successful people in the world. Tony Robbins, Brian Tracey, Zig Zigler…they stood up on stage for a whole day and they stated the obvious. They didn’t tell me anything I didn’t already know. In fact they told me lots of things that I had already worked out a better way to do.

But…the problem was…I wasn’t doing these things.

Sure I knew them. Sure I had worked out even smarter ways of doing them…but I wasn’t. (doing them I mean).

Now, having spent 10 years learning the lesson (well, I’m still learning if the truth be told) I am now myself standing in front of people and businesses telling them how to be successful, albeit in social media & sales rather than in business and life…but the lessons that I learned the hard way have helped me to add more value than I ever thought that I could.

I still sometimes default back in to my old ways of being clever rather than helping people take the first step…but I guess that these days I’m not as clever as I used to be and that’s probably a good thing.

But, my point is this.

If you want to really excel at social media you don’t need to be the best. You don’t need to employ cutting edge techniques (although you can do that too if you like) but the one thing you must be, above all else, is diligent. You must do the things that you need to do. Those things that you already know you need to do. And you must do them religiously.

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