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Guest Blog by Ashley Lipman | @outreachmedia

2018 social media marketing means working smarter not harder! With so many different platforms and ways to reach your audience, it’s normal to feel overwhelmed with your social media as a small business. This checklist will make it easier for you to rock your social media marketing strategy in 2018 to make the largest impact!

1. Know your audience

You can’t even start formatting your social media strategy until you know your audience. It’s 2018 and that means we have so many different social media platforms available. Not every audience uses every platform! If you don’t know your audience, you run the risk of wasting time and money on social media marketing for the wrong platforms. If you’ve struggled to get a good response from social media marketing in the past, odds are you need to reevaluate your audience. Pinpoint the following, at the bare minimum, to get to know your audience:

  • How old is your audience?

  • Is your audience mostly men or women?

  • What education level does your audience have?

  • Where does your audience spend time online?

2. Create valuable content

Your social media marketing plan should be about more than just selling. If you make it all about you and your small business without offering any real value to your customers, your marketing will fall short. Create valuable content for your audience that will keep them coming back for more while building relationships! You can write educational blog posts, create videos, or promote discussion, just make sure you’re adding value with your content!

3. Optimize your social media profiles

You’ve probably heard of SEO for your website, but you might not think about optimization in terms of your social media. You can use keywords and target optimization on your social media profiles in the same way you would on your business website. What things are people searching for? How can you stand out from your competition? To learn more about SEO, Facebook, and pay per click advertising, click here:

4. Stay away from stock photos

You might have been able to get away with stock photos in years past, but it won’t work in 2018. Audiences are getting better at spotting stock photos, and they can majorly impact the way viewers interact with your business on social media. It’s better to create your own visuals whenever possible, or at the very least invest in high-quality stock photos. You don’t need fancy photography equipment to create great visuals! Learn how to take amazing photos from your smartphone with this guide.

Image via Unsplash

5. Build connections

Social media is a powerful tool for forging relationships. Your audience can interact with you on a level that isn’t possible from your small business website. Don’t be afraid to encourage discussion and to reach out to your audience on a personal level through social media! People like to connect with their favorite brands, so make it easy for them to learn more about your story.

Make an impact with social media!

There’s no excuse for struggling with social media in this day and age. Social media makes it easy to connect with your audience and present your best content! Remember that while you should remain professional on your small business social media account, you also have room to have fun with it! This checklist will ensure you make the most of your small business social media marketing!


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