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by Phil Stubbs | @PhilStubbs14 | LinkedIn

It’s not big and it’s not clever but social media is awash with self-proclaimed experts. Yes, I’ve covered this before but there’s so much blowing of one’s own trumpets by so many, I have an idea – all get together and see if you can join the LSU Tigers Marching Band as they love a bit of trumpet blowing. Check them out here.

LinkedIn and Twitter aren’t the place to harp on about how great you are, would you do that every time you were talking to family and friends? Telling everyone how you are the world’s best sales trainer that was born at 1103am on a Tuesday. How you were voted the number 1 social nobody, or the world’s best bore.

Having a huge number of twitter followers means zip because if it meant something they would all be buying into your preaching, paying for your overpriced training or your book that actually tells them nothing new. Which means you wouldn’t have to fill every available piece of social profile real estate with banners proclaiming your greatness – you actually wouldn’t need to.

Like most people I prefer a LinkedIn profile that has a head shot and a hero image that isn’t branded or has a rah-rah ‘I love me’ banner (see a previous article).

If you’re an influencer and you are great at what you do then your reputation will precede you in a positive way. Splashing your alleged greatness across our screens can have the opposite effect.

Sir Richard Branson doesn’t bang on about how he is an English business magnate, investor, author and philanthropist. Or how he founded the Virgin Group, which controls more than 400 companies.

Ok, we may not be in his league but think about this – success means you don’t have to talk about yourself all the time. Conversely, talk about yourself all the time and it says ‘actually, this person most probably isn’t the best’. If we are interested in you, we would use Google to find out what the world thinks of you – not what you think of yourself.

You want your google search to show what others say about you, or interesting content you have written. Not ‘stuff’ written and posted by you on your own website and profile pages that’s just a lot of trumpet blowing. Keep that for when you’re on your own.

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