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4 Tips For Writing For Social Media For Business

4 Tips For Writing For Social Media For Business

Guest Post written by Stuart Cooke, Digital Marketing Manager at

Believe it or not, a successful social media strategy is achieved with one core element, and that is excellent social media writing skills. As a business, it can be tricky to navigate writing for social media. It’s all too easy to come off as a sales robot, when instead you should be writing with the intention of making the reader feel something, learn something, or take action. But how do you do it? In this post, we’re detailing some important tips to take note of.

  1. Hone your brand voice

First and foremost, to start writing for social media you must hone your brand voice. Who is your target audience? Who are you actually speaking to? What is an appropriate tone for them? And what are your brand’s values? What do you stand for, and what kind of message do you hope to get across? You should take all of this into consideration every time you craft a post on one of your social platforms. This is also where we tell you to ditch the tedious jargon, because jargon and business terms say little, and actually require much more work on your readers part. They have to make the effort to read between the lines to understand the message you are trying to convey, and why would they do that when they can just go elsewhere? Even if your brand is serious and corporate, softening your tone and making it more casual across your social platforms will resonate with a much wider audience.

  1. Adjust your tone for each platform

If you manage multiple social platforms for your business, it’s important to be aware just how differently each one works, especially in terms of the tone of voice that will best resonate with the types of users on the platform. For example, what works in LinkedIn, which is made up of mostly professional users, may not necessary be received in the same way as a more casual and less professional platform such as Facebook, Instagram or Twitter. Don’t make the mistake of simply sharing the same message across all of your platforms for the sake of posting something, instead, understand that each platform should be approached differently.

  1. Be personal

To put it bluntly, addressing your readers from a high corporate tower just isn’t going to cut it. If you are trying to build meaningful connections and boost engagement, you must write to the reader, in a personal way, as though you are speaking directly to them. Not only that, but (and, this one stings, sorry) nine times out of ten, your reader doesn’t care much for what you’re doing. What they really care about is what they can get from you, or how your product or service can benefit them. If you can craft words that paint a picture to show your reader how their life will improve when they choose you, then you’ve hit the nail on the head.

  1. Write with a purpose

One thing to keep in mind at all times is that when you are writing for social media for your business, you are writing with a purpose. Underneath it all, the number one goal with your social media strategy is to get your product or service out there in front of the eyes of your target audience, and ultimately, your intention with each social post is to generate leads. Does this mean that you should constantly churn out robotic, overly promotional posts? Absolutely not. However, you do still want your readers to take action, in some shape of form, whether it’s to learn, to discuss, to share, to buy – you want them to engage with your brand. Each time you craft a social media post, remind yourself of the purpose behind it.

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Effective Employee Retention Strategies That Work

Effective Employee Retention Strategies That Work

Guest Post by Ashley Lipman

Hiring new employees is an expensive, arduous process. The best solution for avoiding the hiring process is to find the right people for the job, who will stay with your business. That means creating an environment where employees feel welcome and have their needs met.

Every business needs an employee retention strategy, whether it’s a large corporation or a small operation with a handful of people. Here are some effective employee retention strategies to consider for your business.

Focus on Communication

Poor communication is one of the most difficult aspects of spending each day in a work environment. Whether it’s a lack of communication from the top or miscommunications within a team, it’s essential to have open, productive channels of communication.

If inconsistency with scheduling is a problem, consider using a scheduling app with a list of features that includes a centralized communication center for vacation and shift changes. If your people feel as though a lot is going on behind closed doors, have town hall meetings where you can discuss challenges and open the floor for questions.

Embrace Social Media

You can’t promote an open dialogue without embracing one of the main forms of modern communication: social media. Businesses often treat social media as the forbidden fruit of the office, deterring employees from going online with blockers in place to keep them productive. By doing so, they eliminate an incredible opportunity to improve engagement and retention.

Allowing your employees to use social media (with a strong policy in place) not only makes them feel less like they’re being micromanaged but also gives you an opportunity to build your brand. Make content easy to share and encourage or incentivize them to use branded hashtags and share updates about your business. Not only will you extend your reach, but you’ll also attract top talent online.

Offer Competitive Wages and Benefits

To keep your people around, they need to know that what you’re offering is equal to or greater than what your competitor has to offer. Pay and benefits aren’t the only factors that contribute to keeping your people with you, but they are perhaps one of the most significant considerations.

Do ample market research to see what wages are considered competitive in your market. If you are unable to offer more monetary compensation than your competitor, look at various non-monetary benefits and perks you can include.

Create a Strong Company Culture

The company culture is the spirit and lifeblood of an organization. It’s what brings people together to create a purpose-driven team. To create a strong company culture, you must give your employees a chance to connect on a human level, both with each other and with the organization.

Take the time to learn about your employees. What are their goals and aspirations? How can your organization help them reach those goals? Provide opportunities for employees to unplug from their endless stream of emails and come together to work as a team.

Create a Hiring Strategy

One of the main contributors to employee turnover is hiring the wrong person. As such, it’s essential that companies create a smart hiring strategy that ensures they find the right person for the job. Cover everything from searching for candidates and posting jobs on social media and job sites to the onboarding process.

Hiring managers need to start looking beyond a resume and assess how a candidate’s skills and experience will benefit the company as a whole. Additionally, they need to assess how the person’s values align with the company.

Provide Opportunity for Growth

Many businesses shy away from being a stepping stone in someone’s career. Instead, they want employees who will stay, so they limit their opportunity for growth. This approach is damaging rather than helpful.

Create ample opportunities for growth for your people. By fueling their passion, you’ll get a more engaged, productive employee who is more likely to decide that they like working for your organization and want to stay.

As the saying goes, an employee who feels appreciated will always do more than is expected. Treat your people like valued humans and your business will be a success.

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Guest Blog – The 2018 Small Business Social Media Checklist

Guest Blog – The 2018 Small Business Social Media Checklist

Guest Blog by Ashley Lipman | @outreachmedia

2018 social media marketing means working smarter not harder! With so many different platforms and ways to reach your audience, it’s normal to feel overwhelmed with your social media as a small business. This checklist will make it easier for you to rock your social media marketing strategy in 2018 to make the largest impact!

1. Know your audience

You can’t even start formatting your social media strategy until you know your audience. It’s 2018 and that means we have so many different social media platforms available. Not every audience uses every platform! If you don’t know your audience, you run the risk of wasting time and money on social media marketing for the wrong platforms. If you’ve struggled to get a good response from social media marketing in the past, odds are you need to reevaluate your audience. Pinpoint the following, at the bare minimum, to get to know your audience:

  • How old is your audience?

  • Is your audience mostly men or women?

  • What education level does your audience have?

  • Where does your audience spend time online?

2. Create valuable content

Your social media marketing plan should be about more than just selling. If you make it all about you and your small business without offering any real value to your customers, your marketing will fall short. Create valuable content for your audience that will keep them coming back for more while building relationships! You can write educational blog posts, create videos, or promote discussion, just make sure you’re adding value with your content!

3. Optimize your social media profiles

You’ve probably heard of SEO for your website, but you might not think about optimization in terms of your social media. You can use keywords and target optimization on your social media profiles in the same way you would on your business website. What things are people searching for? How can you stand out from your competition? To learn more about SEO, Facebook, and pay per click advertising, click here:

4. Stay away from stock photos

You might have been able to get away with stock photos in years past, but it won’t work in 2018. Audiences are getting better at spotting stock photos, and they can majorly impact the way viewers interact with your business on social media. It’s better to create your own visuals whenever possible, or at the very least invest in high-quality stock photos. You don’t need fancy photography equipment to create great visuals! Learn how to take amazing photos from your smartphone with this guide.

Image via Unsplash

5. Build connections

Social media is a powerful tool for forging relationships. Your audience can interact with you on a level that isn’t possible from your small business website. Don’t be afraid to encourage discussion and to reach out to your audience on a personal level through social media! People like to connect with their favorite brands, so make it easy for them to learn more about your story.

Make an impact with social media!

There’s no excuse for struggling with social media in this day and age. Social media makes it easy to connect with your audience and present your best content! Remember that while you should remain professional on your small business social media account, you also have room to have fun with it! This checklist will ensure you make the most of your small business social media marketing!


If You’re on LinkedIn and Not Active, why are You There?

By Richard Doyle | @Deverons1

Ask yourself this question: Would I go to a networking event and not take any business cards? Unless you are going to be a people watcher the answer is no. Ask your self this question: If I take business cards will they have the information people need to want to do a follow up call? The answer of course is yes. Then you would take the opportunity to engage with people and let them get to know you better.

Today in our enlightened world of Social Media you have joined the networking site LinkedIn. I am going to assume you are there for the purpose of attracting attention to you and your business, otherwise I would ask why be there. Given that you are there because you want to be seen and heard, how do you expect to do that with a profile that says nothing?

I am constantly looking for new connections on LinkedIn that I feel may be able to help me, or I may be able to help at some point. What I see in my searches is that the top executives have made very little or no effort at using this valuable tool the way it was meant to be used. There is no real headline, there is generally no summary and in many cases, there is no work history. Are you expecting others to fill the information for you?

You can’t afford to be silent. Speak up!

In the social world today, most companies are looking for their suppliers through social media. They not only research companies, but they also research the people that lead and work at those companies. They form opinions of companies and people based on their social profiles and activity. As a CEO of a company can you afford to be the silent networker?

If you want to be serious about supporting your company and your employees in generating new business here are a few tips:

  1. Create a profile headline that draws people in and makes them want to read further. Tell them who you are, not what your position is. Start a relationship with them.
  2. Develop your summary to expand on who you are. What have you done and leaned from your life lessons that have provided you with the wisdom to support and lead others. If it is engaging they will move to your work history.
  3. Complete your work history and that means all of it. Tell people what you did, don’t just add a bunch of bullet points that state your accomplishments. How did you do it?
  4. Complete your educational history.
  5. Join some groups and post articles and posts on them to establish yourself as an expert in your business.

There is more you can be doing, but this will be a good start. Once you have done this, you will start to see results. It is hard work, but in the Social Selling world today it is a must.

Now ask yourself if you are not doing this to support your company and your people; Why are you there?

Digital Leadership Associates: We are Global Social Media Management Consultancy. We do three things: Social Media StrategySocial Selling and Social Media Management. Drop us an email or call one of our founders on 00 44 7823 534 557 and let’s talk about how we can make an impact on your organisation.

What Japanese Whisky Teaches Us About Social Selling

What Japanese Whisky Teaches Us About Social Selling

By Richard Doyle | @Deverons1

I was watching TV one Sunday morning recently and I was struck by an article about Japanese whisky. Although it divides opinion, there is no question that the Japanese whisky industry has developed a wonderful product that is winning awards around the world.

The one thing that stood out for me in the piece was the fact that they are not satisfied with their formula. The lessons taught by Richard Demming of continuous improvement are applied to their whisky manufacture. Unlike the rest of the world that is happy with their century old formulas, the Japanese are applying the continuous improvement process to whisky.

If you are unfamiliar with Demming’s process of continuous improvement it is described as: an ongoing effort to improve products, services, or processes. These efforts can seek “incremental” improvement over time or “breakthrough” improvement all at once.

Social selling: making the sales force more productive

As I watched the show, I began to think about the sales process today and how the development of social media has provided the opportunity to enhance the traditional selling process.

Many companies continue to do things the old way (cold calls, emails, drop in visits) and get the same results. enlightened companies are embracing social media to develop a continuous improvement process for their sales teams.

Contrary to some opinion, social doesn’t replace the sales force. It makes the sales force more effective by providing them with the opportunity to better qualify leads and make contacts more productive.

If you are a CEO and want your company to grow, you have probably applied continuous improvement to many areas of your business. Take the next step and create a social continuous improvement strategy for your sales and marketing teams that will take your business to a breakthrough year.

Digital Leadership Associates: We are Global Social Media Management Consultancy. We do three things: Social Media StrategySocial Selling and Social Media Management. Drop us an email or call one of our founders on 00 44 7823 534 557 and let’s talk about how we can make an impact on your organisation.

Spammers: Please Knock It Off!

Spammers: Please Knock It Off!

By Richard Doyle | @Deverons1

If you are like me, you hate the number of spamming emails, messages and InMails that come with the new digital age. The digital world has opened up a whole new landscape for lazy people.

They can sit at home or in their offices and inundate us with products or services for which we have no need and have no intention of buying. What they are really doing is driving people away from the potential benefits of the digital age.

I call them lazy and they are, because doing anything properly requires hard work, not sending out garbage mindlessly.

Building an online presence and business is about relationships. Remember those? We take the time to educate people about our areas of expertise. We provide them with knowledge about a product category, service industry or process, and establish credibility for ourselves as experts.

Put in the hard work and the work will come to you

Today, people shop for products and services online and are smart enough to make their own decisions. They look at what other people recommend, they look for referrals, they want the best and they want to know what the experts think.

Once they have completed their research, they then get down to deciding who will be the person or company they want to deal with. They may find more than one contender and will then make a choice.

One thing they do not do is respond to spamming. They put in hard work to get to a decision. The people they choose to do business with have put in hard work to convince them of their reputation and knowledge in order to be noticed. Spamming is not hard work, it is laziness.

Quit spamming and get to work!

Digital Leadership Associates: We are Global Social Media Management Consultancy. We do three things:
Social Media StrategySocial Selling and Social Media Management. Drop us an email or call one of our founders on 00 44 7823 534 557 and let’s talk about how we can make an impact on your organisation.