Firstly, let me say that there is a place for professionally shot video content. It can make you look more credible and more polished, but…there is a place for handheld selfie videos too.
The problem, always, with professionally shot video is that it absolves people of the responsibility of producing content. The videographer is coming in next week…so I’ll wait.
Why wait? Why not shoot it now AND do it when the videographer comes in.
The key thing that you need to be able to do on camera is communicate. Writing a script and learning it is extremely difficult if you’re not an actor (even good actors sometimes seem wooden) but still people seem to do it. I know many people who are good in front of an audience but as soon as you point a camera at them they fall to pieces. Show shoot your own, shoot it often and be relaxed…as you would be in from of a client.
But above all, don’t wait. Here’s a video that I shot whilst I was staying at Tim (my co-founder)’s house for a few days over the summer. It’s 90 seconds, we shot this and a load more one afternoon in his lounge…and we just basically talked at the camera about things that seemed appropriate at the time. This one had received over 8000 views, 150 likes and 75 comments in just 48 hours. It didn’t go viral, but it did place my thinking in front of 7k people that otherwise might not have remembered who I was (or even know me) and it just happened to be posted at the right time to achieve this. It may have received similar success if I had waited for the videographer…but possibly not. Either way it was hugely more valuable to me posted on LinkedIn rather than sit-in in my head or on my laptop.
Those load of videos Tim and I made, I have been drip-feeding them out ever since we shot them. Currently (as I write this) I have had just a whisker over 50k views of them as well as 650 likes and over 300 comments that’s an awful lot of coverage and interaction for a cost of 60 minutes of my time…don’t you think?
If you didn’t know, here at Digital Leadership Associates (DLA) www.social-experts.netwe run a Podcast called #TimTalks.
Simple format, our CEO (that’s me, Tim Hughes) interviews somebody for 20 minutes. Key thing is that subject matter has to be educational, there are no sales pitches. You invest 20 mins of your time and walk away with some knowledge you can implement back at office.
As we approach our 60th episode, I thought I would look back on some of the great interviews.
We’ve had some great social media celebrities including Tony Hughes, Dan Disney, Jaz Greer, Nick Toman of CEB now Gartner, Larry Levine, Darrell Amy, Graham Hawkins, Joanne Black, Robert Caruso, Scott Brinker, The Tweetinggodess, and Katie King.
As well as Social Media royalty Jill Konrath,https://www.linkedin.com/in/jillkonrath/ Mark Hunter (The Sales Hunter) https://www.linkedin.com/in/markhunter/and Mark Schaefer https://www.linkedin.com/in/markwschaefer/ talking about their new books.
Here at DLA we were pretty amazed that we had only been going 12 months when Top Sales World https://topsalesworld.comshorted listed as in their top sales podcasts to listen to, voted by out listeners. Thank you to everybody that voted for us!
So who and what were the ten most watched videos of the last 24 months?
The top 10 most watched videos to check out are as follows:-
Tony Hughes @RSVPselling Is the rise of the silent sales floor killing business?
In this interview Tim Hughes (@Timothy_Hughes) talks about the three reasons why WeChat is the number one social network; why its innovations continue to be copied by silicon valley; and whether the likes of Facebook, LinkedIn, Apple Pay, and Amazon will be able to catch up. His co-host, Alan Griffin (@HongKongGriffin) has been in social media for 20 years. He has spent the past eight years in Asia, working for companies such as Forbes and Thomson Reuters.
In this Tim Talks video, Digital Leadership Associates co-founder Tim Hughes discusses the opportunities and risks of AI in the work place with Neill Horie (@NeillHorie) and DLA’s AI expert, Katie King @katieeking. In the conversation they share ideas on how AI will impact an organisation. For example, how AI can be a unifying technology that bridges marketing, SEO, social, customer support and others.
You can see more TimTalks videos our YouTube channel where he talks to some of the biggest names and experts in social selling about the issues that are shaping the future of sales and social media.