Content 2018? You’ll Need Soft Skills and Software to Succeed Next Year

By Peter Springett | @PeterSpringett Predictions are always risky. But I’ve noticed three emerging trends that will steer content production and content marketing in 2018.  They differ in many ways, but there’s one overriding theme: content teams and their leaders need a rich blend of communication and technology skills. At DLA we call this the … Continue reading Content 2018? You’ll Need Soft Skills and Software to Succeed Next Year