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by Phil Stubbs | @PhilStubbs14 | LinkedIn

Remember when you were first introduced to algebra – the teacher took you through the fundamentals about how its part of mathematics in which letters and other symbols are used to represent numbers and quantities in formulae and equations.

You went home and told your parents that you’d been taught algebra. No need for another lesson. It was the same with Pythagoras’ theorem – it only took one lesson to nail that. And to this day I still know that the endoplasmic reticulum is a network of membranous tubules within the cytoplasm of eukaryotic cell, continuous with the nuclear membrane. I mastered that one sunny afternoon in biology.

Then there was helping my mum in the kitchen as an eight-year-old. I read the cake recipe, followed it step by step and voila – the perfect sponge.

If only life had been like that during our formative years – think of all the spare time we’d have had – school would’ve been a breeze with so much more time to do the things we loved! Alas, we all know it was very different, we had to put the hours in to get to grips with algebra and Pythagoras. The structure of a cell was very complex although I actually do remember the endoplasmic reticulum!

Luckily for me I enjoy learning and still do – although it’s easier if the subject is something I’m interested in.

Throughout my early sales career (and ever since if truth be told), I realised that door knocking and telephone cold calling was a crazy way to do our sales prospecting. That’s not saying I never got any decent deals from a cold call – I had many. But it’s like the gambler that wins money on a horse, they are happy to tell you about how much they won but they don’t tell you about the losing bets they had that day.

Back to the message of my blog – learning! Earlier this year I made the decisions to focus solely on social media. In fact, I am ‘social first’. It meant I had a lot to learn and I knew it would take more than reading a manual or following a video posted online by an ‘expert’ that meant well.

It didn’t take long to realise that what I thought was social selling was way off the mark. Understanding what X was if X – 2 = 4 didn’t mean you had grasped algebra. Just as having a LinkedIn profile, sending out a few InMails and tweeting every time a month has an ‘R’ in it isn’t grasping social selling. To ‘do’ social selling properly, there is much learning – but the great thing is you soon realise it’s worth all the effort. Prospecting is so much easier when social selling and the modern buyer and decision maker love the social selling style. They really don’t want to be hounded by overzealous cold callers.

At Digital Leadership Associates we live, eat, sleep and breathe social – if you follow us you’ll have noticed our passion. Passion driven by our desire to help others become fluent in social selling.

What’s not to love about that?

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