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by Tim Hughes | @Timothy_Hughes | LinkedIn

Want to sell more than your competition and have more market share? Here’s how you do that.

Do a competitive analysis between you and your competition. Chalk up the amount you are spending on marketing and the number of salespeople you have. Now you will probably have to guess at the marketing spend and number of salespeople, but you should be able to guess and compare.

So you now have a table, comparing your you marketing spend and sales people with your competition.

The objective is to sell more than your competition? So How are you going to do this?

You could increase your marketing budget to be more than your competitor. You could recruit more sales people, to have more sales people than the competitor with the most salespeople. It’s that simple.

Now 9 people out of 10 who are reading this will say, there is no way I can have more marketing budget than my competition and there is no way I can have more sales people.  So what you going to do?

Simple.  You have to disrupt.

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