I had to laugh out loud the the other day, somebody had asked for advice where to start with Social Selling and all the “gurus” where piling in with links to there “get rich quick” courses, eBooks and articles “the ten things you need to do to be a social seller”.
It may amaze people, but Digital Leadership Associates (DLA) social-experts.net don’t do get rich quick courses or tick lists and why? They don’t work.
How Do you Measure Social Selling?
I recall somebody telling me that had implemented a Hubspot article “20 Things to do to be a Social Seller” or something, I asked them “how much inbound do they get?” Inbound, being people contacting you asking to buy. Or put it another way, fully BANT leads knocking on your door asking to buy. The answer was zero. Then you are not social selling.
What Other Company Does no Outbound Marketing?
Here at DLA we do no outbound marketing, we don’t advertise, we don’t send unsolicited emails, we don’t cold call, we don’t attend events and why? Because we don’t have to. We spend £zero on marketing, which is the same as $zero, it’s just our time on social. Our time on social being prospecting and how we get all our business through inbound.
So What has This Got to be Being Beautiful?
That’s just one thing you need on social.
Forget all these tick lists, click bait, get rich courses, just be yourself.
Forget all this corporate stuff, what you sell, that your company is number one in whatever you do, none of us care, so the last thing we want is you pushing it down our throats.
Forget all this corporate language, that you are “Energetic, tenacious, cross industry, customer experience sales exec”. For starters this is about being different, we are all energetic and tenacious. The second thing is that we think that we have to write in this pseudo-clever language so we look clever, but in fact we look the opposite.
Forget writing, I have 10 years experience, I have 20 years experience *smiles* so you are setting yourself up as a yardstick to be measured against.
It was Winston Churchill who said: “When you’re 20 you care what everyone thinks, when you’re 40 you stop … what everyone thinks, when you’re 60 you realise no one was ever thinking about you in the first place.”
The only advice I will give you about your Linkedin profile is that this is about your customer finding you, seeing you can help them and for you to look approachable.
That requires you to relax, stop selling, write about yourself, your passion, what drives you, what inspires you. You Linkedin profile need to read so that everybody knows you from that Linkedin profile, it should lift off the page so when people check you out before the meeting, they know that it’s going to be a great meeting. (Rather than cancelling the day before).
We were in a meeting the other day and we put up and example of what a good Linkedin profile looks like and the feedback was “I’m going to contact the person, they look like they can help me, they look really interesting and I haven’t ever met them”.
You are beautiful let people know it on your Linkedin profile.
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