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by Phil Stubbs | @PhilStubbs14 | LinkedIn

It’s a New Year so there’s no better time to think about your LinkedIn presence..

Very few of you will have a decent LinkedIn profile, many of you won’t even have a header/hero image and if you do it’s probably corporate branded. Your headline is most probably your job title and if you have a summary, it’s either written in the third person or comes across like you’re desperate for a new role.

If you have added some text to your current position it’s more than likely a couple of paragraphs cut and pasted from the company website. It could be that you’re more animated about a previous role than your current one. And you will have got bored trying to come up with anything of interest for any earlier positions.

I doubt there will be a reference as to why you do what you do and what drives you. If you’re in sales, you probably mention how successful you have been – again and again – without a word about how you coped with the difficult and challenging times.

Sir Richard Branson said ‘Show me an entrepreneur who says they have never failed and I will show you a liar. We all fail – that is what helps us succeed.’

Maybe you have a decent profile, or you think you do. There are a lot of self-proclaimed LinkedIn experts that will readily help you – only that’s also a problem – most of them are average.

I’ll happily stand up in front of an audience and tell you all where you tend to go wrong – you just need to book me before my diary fills up.

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