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by Tim Hughes | @Timothy_Hughes | LinkedIn

Social Media over the last two years has jumped from Marketing to Sales to customer service to HR to Procurement to Supply Chain and it’s now jumped to Finance. In fact social media is now used throughout the business. 

Why is this?

More than 4.1 billion people are now online, meaning that 54 percent of the world’s total population is using the internet in July 2018. The number of internet users around the world grew by eight percent over the past year, with growth boosted by accelerating adoption across Africa and South Asia.

The number of people using social media continues to grow at an impressive rate too, with the latest data showing that global users increased by 11 percent in the year to July 2018.

Roughly 300 million people came online in the twelve months to July 2018, equating to an average of almost 10 new users every second. With 328 million new users adopting social media in the past 12 months, we’re still seeing additions of almost one million new social media users every day, Well over 3.3 billion people now use social media each month, with at least 92 percent of them accessing social media via mobile devices. With 562 Million on the professional business network LinkedIn. This for a business is a massive network in which to target with your message.

People are Social

Every since humans were on the Serengeti, we found that two things kept us alive, one was to keep moving, the other was to form a tribe. It’s something that humans have always done, Unions, Committees, Groups, Communities we have always worked better in teams and strive to be connected with other people. We find talking to other people “natural”, regardless if we are introverts or extroverts, we know how to talk and communicate.

Social Media – A Modern Form of Communication

As well as forming groups we have also looked for ways to communicate with more people, the telegram, the telephone, the letter, the fax, the email and now social media. All of them are easy ways for us to communicate and what humans like best of all is it’s “friction free”. Which means it does not take much effort to communicate.

Email and Text Progression to Social

Where as in the 90s email ruled the world, now in my life, none of my friends are on email. My 80 year old mother, moved to Facebook Messenger 12 months ago. Why? Because “it’s easier” and she complains about the “effort” of sending an email.

Similar at work, we run our business (including our resellers) on social, my team know if they email me during the day, I don’t reply. If they “Slack” me they can usually get me instantly. The great think about social media at work is the way it reduces the “2 page email” that nobody read, the “copy all” and all of those other time stealers. I’ve written before about how social powered the business, such as helping new starters, supporting maternity returners, for sales people contributing quicker, supporting the forecasting process, until we got a 95% accurate forecast.

Enterprise Wide Social Media

In this article, written in 2016, I talked about how Social was “seeping” into different areas of the business.

Social has Hacked the Enterprise – Are you Ready?

Most of us think of Social as being, Facebook, Twitter, LinkedIn, Instagram etc, but there is also social to be used internally such as Microsoft’s Yammer, Slack, Jive, Facebook’s Chatter, and Glip. Many companies are using bits of these social platforms, where as, we run the business on social!

Which means we have internal social and external social as well as a merger of the two.

What About Enterprise Social Media?

All modern organisations are on social, think about it. Marketing, Sales, Customer Service, Human Resources, Procurement, Research and Development (R&D), Public Relations (PR) in fact all of a companies departments are now on social. But the problem is, this is all soloed and of a tactical nature.

Taking Tactical Social Strategic

In today’s world, your prospect’s, customer’s and your employees are all on social. Nobody has forced them, in fact they have chosen to be on social, because of us human’s social nature and the fact social

No other technology has impacted people and business that way.

Time for the C-Suite to get Social

No i’m not talking about putting the CEO on Twitter. I’m talking about getting the C-Suite to understand the macro-impact of social across the business, the efficiencies, the incremental revenue impact and the competitive advantage. They don’t have to be on social themselves (but it helps) but understanding why if they don’t do something they are falling behind help too.

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Common sense…

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