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By Richard Doyle | @Deverons1

I was watching TV one Sunday morning recently and I was struck by an article about Japanese whisky. Although it divides opinion, there is no question that the Japanese whisky industry has developed a wonderful product that is winning awards around the world.

The one thing that stood out for me in the piece was the fact that they are not satisfied with their formula. The lessons taught by Richard Demming of continuous improvement are applied to their whisky manufacture. Unlike the rest of the world that is happy with their century old formulas, the Japanese are applying the continuous improvement process to whisky.

If you are unfamiliar with Demming’s process of continuous improvement it is described as: an ongoing effort to improve products, services, or processes. These efforts can seek “incremental” improvement over time or “breakthrough” improvement all at once.

Social selling: making the sales force more productive

As I watched the show, I began to think about the sales process today and how the development of social media has provided the opportunity to enhance the traditional selling process.

Many companies continue to do things the old way (cold calls, emails, drop in visits) and get the same results. enlightened companies are embracing social media to develop a continuous improvement process for their sales teams.

Contrary to some opinion, social doesn’t replace the sales force. It makes the sales force more effective by providing them with the opportunity to better qualify leads and make contacts more productive.

If you are a CEO and want your company to grow, you have probably applied continuous improvement to many areas of your business. Take the next step and create a social continuous improvement strategy for your sales and marketing teams that will take your business to a breakthrough year.

Digital Leadership Associates: We are Global Social Media Management Consultancy. We do three things: Social Media StrategySocial Selling and Social Media Management. Drop us an email or call one of our founders on 00 44 7823 534 557 and let’s talk about how we can make an impact on your organisation.

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