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by Alex Low | @Alexander_Low | LinkedIn

26bn buys you a lot. I mean a serious amount. So why did MSFT pay that for LIKD? Well now this is all starting to come to life. The applications that will now sync with Sales Navigator (link), and more importantly general LI data is moving the needle in terms of Social behaviours in the B2B market. I may go as far as say, it’s taking the game to a whole new playing field and re-writing the rules.

Look at how they are building your LI profile into Outlook.  Look at the other applications that they are building LI data into if you have the SN license.

I have seen first-hand where this going in Dynamics 365. Their relationship prediction analytics is off the scale.  CRM dreams are made of this. And it is here, now. Free up sales people to be Sales people. Let technology do the heavy lifting of the administrative aspects of a sales person’s role. Allow it to search all the relevant data points, the sentiment and intent of your clients and prospects. Bring this to life in a dashboard and seamless integration with Dynamics 365 CRM. Give back Sales more time to do what they are paid to do. Sell. 

Layer this with their AI powered Social Selling Assistant. They are not only changing the game, they are ripping up the rule book and taking the game to a completely new level. 

What’s the catch? Your sales team need to feed the Assistant with data. Where does that come from? Their social channels.  What does this mean? If your sales team is not, or does not understand this? Vs the Sales teams that do. You will lose as the competition will have a real-time advantage on you. 

If you are a Dynamics 365 CRM Customer or are considering Dynamics 365 CRM, then get in touch and we will bring this life for you. In your language.

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