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by Phil Stubbs | @PhilStubbs14 | LinkedIn

Today, a new contact on LinkedIn sent me a message saying they would love to find out a bit more about me. If there was a reason for connecting and if I wanted to be introduced to anyone. All in all, a very pleasant message.

My response was:

“Social Selling is my thing – had to be after I actually took time to understand what it’s all about. It meant I had to switch away from the vocabulary I had been using with businesses, as it was conflicting with what I now believe in.”

They said it’s a strong message and if I hadn’t, I should use it in my LinkedIn profile. It dawned on me; although I do mention a shift to social selling I hadn’t actually said what it meant to me – in plain English.

There has been a significant change in the vocabulary and tone I use and it gets a different level of engagement to what I’ve experienced in the past. I confidently believe I could have an interesting and meaningful conversation with any CEO for at least 30 minutes. That’s any CEO of any company, in any industry from any part of the world. 

That level of confidence is different to anything I’ve experienced before in my sales career. Don’t get me wrong, I’ve always believed in what I have been selling and I still, as ever, have a focus on bringing in revenue. But, and here’s the big and exciting BUT – I no longer have to act like a salesperson.  

I realised I no longer wanted to target companies with leadership teams that were resistant to change and organisations clinging on to out of date business processes. What I believe in now is very different, social selling has catapulted me further ahead, far quicker than I could’ve ever imagined. 

If someone enjoys what they hear from me, we talk more, we meet, we discuss and then – we talk about the commercial arrangement. I create content and engage with a much wider audience than ever. And, this happens 24 hours a day, 7 days a week – yes, each and every day. My prospecting never sleeps.

Who wouldn’t want to be part of that?

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